Executive Bio
About me
Visionary Technology Leader with 25+ years driving digital transformation, enterprise IT strategy, and innovation across luxury hospitality, theme parks, and real estate in the Middle East and Africa. Proven track record of aligning technology with business goals to deliver growth, efficiency, and exceptional customer experiences.
Award-winning web design & development professional
With years of experience in graphic and web design I have mastered the skills of understanding client requirements according to the latest trends. I have worked with businesses from different niches so you can rely on me for yours.
I’ve spent most of these years working across different areas of design like front-end development, landing pages, email design, app UI/UX, to my current role designing products for mobile platforms. Having worked on various projects that are already live, I can help you with the best possible suggestions and ideas that we can proceed with. With me, you aren’t forced to accept anything. I give you a variety of options we can work on together.
My Journey
2021-Onwards
Smart Hospitality Solutions
Corporate Director of Information Technology
Directing IT operations across seven international properties, driving digital transformation, cybersecurity governance, and enterprise-wide technology upgrades. Achieving cost savings through vendor negotiations while strengthening compliance, efficiency, and brand-aligned e-commerce innovations.
2020-2025
E Eleven Trading
Cheif Technology Officer
Steered enterprise-wide digital transformation, aligning technology strategy with business growth to deliver secure, scalable IT solutions that enhanced efficiency and compliance. Directed multi-project execution and website innovation, elevating brand presence while ensuring cost control and operational resilience.
2018-2020
Calhoun
Senior information technology consultant
Delivered enterprise IT transformation by implementing PMS, POS, BMS, and RMS systems, strengthening governance and GDPR compliance. Optimized infrastructure through VMware virtualization, data center design, and e‑commerce platforms, driving scalability, efficiency, and cost savings.
2015-2018
Assila Hotel by Rocco Forte Hotels
Director information technology
Led pre‑opening IT setup and enterprise infrastructure design for a luxury property in Saudi Arabia, ensuring compliance with Rocco Forte standards and seamless launch. Directed network, data center, and virtualization projects, strengthening governance, disaster recovery, and operational resilience.
2011-2015
The Meydan Hotels and Hospitality
information technology Manager
Oversaw CAPEX, OPEX, and enterprise system migration from Jumeirah Hotels &and Resorts to Meydan Hotels and Hospitality, ensuring stabilisation and operational continuity across both hotels. Directed financial system upgrades, BI reporting, and infrastructure modernisation, strengthening governance, scalability, and long‑term resilience.
2000-2010
Jumeirah Group / Jumeirah Hotels and Resorts
Cluster information technology Manager
Promoted to lead multi‑site IT operations across flagship properties including Burj Al Arab, Emirates Towers, and Madinat Jumeirah, overseeing 2,200+ rooms and 40 staff. Directed enterprise system implementations (Opera, HotSOS, VICAS, Vocera, Sun Financial) and infrastructure upgrades, ensuring operational excellence and compliance with corporate standards. Negotiated vendor contracts, managed CAPEX and OPEX projects and strengthened governance, delivering resilient, scalable technology aligned with luxury hospitality benchmarks.
information technology Manager
Managed IT operations for a flagship luxury property, overseeing enterprise systems (Opera, Micros, Fidelio, Sun Financial. Spa System) and infrastructure upgrades to support 414+ rooms.
Assistant information technology Manager
Supported IT operations and infrastructure upgrades for a luxury hospitality property, ensuring seamless system performance and guest technology experiences. Assisted in vendor coordination, CAPEX projects, and governance frameworks, strengthening compliance, efficiency, and service delivery.
1999-2000
Holiday Inn Hotels and Resorts
information technology Supervisor
1994-1999
Hilton Hotels and Resorts
information technology Specilist